How to optimize your website for mobile

If your website isn’t mobile-friendly, you’re probably losing customers faster than a bouquet wilts in the summer sun. But don’t worry - I’ve got you! Here’s how to make sure your business website runs smoothly on any screen.

Why Mobile Optimization Matters

Over 60% of website visits come from mobile devices - so if your site isn’t mobile-friendly, that’s a LOT of lost business.

Google prioritizes mobile-friendly websites in search rankings. If your site isn’t optimized, it’s harder for customers to find you.

A clunky mobile site makes people leave fast - and a lost visitor means a lost sale.

Now, let’s fix that.

Step 1: Use a Mobile-Responsive Design

If your site doesn’t automatically adjust to different screen sizes, it’s time for an upgrade.

How to check:

Open your website on your phone. Do you have to pinch and zoom to read? If yes, it’s not responsive.

How to fix it:

If you’re using Webflow, Wix, or Squarespace, choose a responsive template (most modern ones are).

If you have a custom site, ask your developer to make sure the design adapts to all screen sizes.

💡Pro Tip: Test on multiple devices (iPhone, Android, tablet) to see how it looks everywhere.

Step 2: Speed It Up!

If your site loads slower than a snail in a rainstorm, people will leave before they even see what you're offering.

How to check your speed:

Use Google PageSpeed Insights to see how fast (or slow) your site is.

How to make it faster:

Optimize images – Your photos are stunning, but huge files slow down your site. Use free tools like TinyPNG to shrink them.

Reduce fancy animations – Smooth scrolling is nice; a five-second loading delay is not.

Use a fast web host – If your site is super slow, consider upgrading your hosting plan.

💡 Goal: Your site should load in under 3 seconds.

Step 3: Make Navigation Simple

Ever been on a website where the menu takes up half the screen? Not fun.

Best mobile-friendly navigation tips:

Use a hamburger menu (those three little lines in the corner).

Keep menu items short & clear (e.g., “Shop,” “About,” “Contact”).

Make buttons big enough to tap without zooming in.

💡 Test: If you need surgical precision to tap a button, it’s too small!

Step 4: Check Your Text & Forms

Reading on a phone should be easy and effortless, not a challenge to read small text.

Easy fixes:

Use a clear font (sans-serif fonts like Lato, Open Sans, or Montserrat work great).

Keep text size at least 16px so people can read without squinting.

Make forms short & easy – Nobody likes typing a novel on their phone.

💡 Test: Try ordering something from your own site on your phone.

Step 5: Mobile-Friendly Checkout

If people struggle to check out, they’ll leave - and you’ll lose a sale.

Key tips for a smooth checkout:

Offer guest checkout (not everyone wants to make an account).

Use mobile-friendly payment options (Apple Pay, Google Pay, PayPal).

Make buttons big and clear – “Buy Now” should be easy to tap.

💡 Test: Try ordering a bouquet on your phone. If it’s frustrating, customers feel the same way.

Step 6: Test Everything!

Before you sit back and admire your work, test your site like a customer would.

Checklist:

Open your site on different devices (iPhone, Android, tablet). 

Click through every page – Is everything readable & tappable?

Try filling out a form or checkout – Is it smooth?

💡 Ask a friend or customer to test your site, too! A fresh pair of eyes can catch things you missed.

The Takeaway: A Small Fix = More Customers

A mobile-friendly website is not just a “nice-to-have” - it’s essential for getting and keeping customers.

And the best part? Most of these fixes are easy and make a huge impact on your business.

Next Step: Pick one thing from this list and improve your site today! Your future customers (and your sales) will thank you. 🪴